WMX Logo

Amplifies
Artists

BUILDS
BRANDS

CONNECTS
FANS

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Musical artist performing for thousands of fans

INTRODUCING WMX

We make artists’ voices louder, brands’ visions brighter and fans more engaged than ever before.

We’re building business opportunities by creating moments that matter and staying one step ahead of culture.

Artists Who Shape Generations

The world's hottest artists and influencers across every single genre.

  • Anitta

    Anitta headshot

  • Coldplay

    Coldplay headshot

  • Dan + Shay

    Dan + Shay headshot

  • Dua Lipa

    Dua Lipa headshot

  • Ed Sheeran

    Ed Sheeran headshot

  • Jack Harlow

    Jack Harlow headshot

  • Kelly Clarkson

    Kelly Clarkson headshot

  • Lil Uzi Vert

    Lil Uzi Vert headshot

  • Lizzo

    Lizzo headshot

  • Muse

    Muse headshot

  • Bella Poarch

    Bella Poarch headshot

  • Blake Shelton

    Black Shelton headshot

  • Burna Boy

    Burna Boy headshot

  • Cardi B

    Cardi B headshot

  • Hayley Kiyoko

    Hayley Kiyoko headshot

  • All Time Low

    All Time Low headshot

  • Roddy Ricch

    Roddy Ricch headshot

  • Saweetie

    Saweetie headshot

  • Silk Sonic

    Silk Sonic headshot

  • Twenty One Pilots

    Twenty One Pilots headshot

WEA is now WMX

Our artists, our brands and our fans have changed the world so we too are evolving. Check out how we take artists to the next level.

WMX ARTIST AND FAN EXPERIENCES

Grow your fandom, unlock commerce opportunities and strengthen your cultural relevance.

  • MERCH

    We offer end-to-end retail operations, from design to fulfillment and from e-commerce to retail and licensing.

  • GAMING

    From our unique Twitch partnership to our expertise in mobile game app development, we keep our finger on the pulse of gaming trends.

  • VIP EXPERIENCES

    We craft VIP experiences to celebrate superfans, including exclusive soundchecks, meet-and-greets and bus tours.

  • AND MORE

WMX CONTENT & MEDIA

We connect brands and artists with breakthrough content strategies to activate fans and move the cultural needle.

  • GLOBAL SCALE

    We reach over 244 million monthly unique viewers around the world.

  • CULTURE-DRIVING

    Stay one step ahead of culture with our visionary artists and industry-leading content.

  • PREMIUM CONTENT

    We publish Award-Winning content on some of the world’s largest entertainment platforms.

Voices that Matter

We are the #1 creator of entertainment content.1

Uproxx logo HipHopDX logo Songkick logo The Pit logo Cover Nation logo Indie Mixtape logo

Huge Global Scale

We create massive moments in fan activation, reaching hundreds of millions of fans through video and social content.

46B
Monthly Global Views
4.5B
Average Monthly Global
OTT Views
144M
Fans Reachable On Social

Award-Winning Creative

Work with the most awarded digital studio in the entertainment industry.

Digiday 2021 Award Winner

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The music business is no longer linear, transactional and based around one format. It’s complex, multi-faceted and interactive. There’s an ever-expanding universe of opportunities for talent to build devoted fanbases and extend their brands. In this rapidly evolving attention economy, WMX is designed to provide our artists and labels with a deep, dynamic range of services - covering everything from streaming to merch to branded content and beyond. Max Lousada, CEO, Recorded Music, Warner Music Group
Musical artist performing for thousands of fans